The Importance Of Custom Cannabis Packaging For Growing Your Dispensary
The cannabis industry is growing and dispensaries and retailers find themselves in a bustling marketplace full of competition. As the acceptance and availability of cannabis products continue to grow, dispensaries are no longer just about offering top-notch strains and infused goodies. It’s about making a lasting impression, ensuring compliance, and safeguarding the well-being of both consumers and the community. The key to achieving this? Quality, custom cannabis packaging.
In this blog post, we’ll dive into the reasons why weed packaging holds a pivotal role in the world of dispensaries. Whether you’re a dispensary owner seeking to bolster your brand or a curious consumer looking to peek behind the scenes, this article will provide essential insights into the world of cannabis packaging.
1. When Will The UK Legalise Cannabis?
The legal status of cannabis is changing worldwide. Countries like Canada, Georgia, Luxembourg, Malta, Mexico, South Africa, Thailand, and Uruguay have embraced cannabis legalisation, and 23 states, territories, and the District of Columbia in the US. It begs the question: When will the UK legalise cannabis?
The statistics indicate a shift. As of January 2023, approximately 38 percent of Great Britain’s population aged between 25 and 49 supported cannabis and other soft drug legalisation. A considerable number also favour decriminalisation, adding momentum to the legalisation movement.
For dispensaries looking to stay ahead when cannabis is legalised, investing in custom packaging is a smart move.
2. The Boring Stuff: Compliance & Regulation
Whether you’re running a weed dispensary or thinking about diving into the market, you can’t escape the law. In the US the cannabis industry is tightly regulated, from the moment weed starts growing to the time they’re sold. And yes, that includes how you package them.
Cannabis packaging rules are there for a reason, and it’s a pretty important one. They’re all about keeping consumers safe and sound and preventing any accidental encounters, especially among the younger crowd. These rules cover everything, from child-resistant packaging to how you display product information.
Don’t worry, we’ll do the boring work. At Calipackz, we’ve got your back when it comes to packaging. Our stuff complies with all the US regulations, and we keep tabs on any changes in the pipeline. When the UK gets on the cannabis bandwagon, our packaging is ready to go.
But, custom packaging goes beyond just following the law; it’s your way of standing out in the crowd and making your mark.
3. Building A Brand & Being Different
If you haven’t considered how important packaging is in influencing your customers, keep reading. A study by Packaging of the World had some eye-opening findings:
- 70% of people form their first impression of a brand based solely on the packaging.
- 63% believe that the packaging is just as important as the brand itself.
- 55% of online shoppers think customised packaging is a game-changer.
- 30% of businesses have seen the cash roll in after improving their product packaging.
- 64% of in-store shoppers are swayed by cool packaging and snatch up products without a second thought.
It’s safe to say that the way your packaging looks plays a massive role in how your business fares.
At Calipackz, we’re all about making your packaging truly yours. You get to choose the material, windows, zippers, and how many you want. Then, you can upload your own design files and pick a Gusset style.
4. Beating The Competition
In a world where new dispensaries are popping up all the time, having custom cannabis packaging gives you a serious edge. When your packaging is eye-catching and unique, it doesn’t just draw in more customers – it also helps people remember your brand. Your packaging is a golden opportunity to showcase your dispensary’s personality, whether you’re all about being fancy, modern, or laid-back.
5. Building Trust
In the world of cannabis, trust is the name of the game. With a million strains and products to choose from, customers are on the lookout for brands they can count on. Custom packaging helps buyers spot your products quickly and encourages newcomers to give them a try. When customers see your dispensary putting effort into top-notch packaging, it reflects well on your products and your whole operation.
Custom cannabis packaging isn’t just a bag; it’s a canvas where you can paint your brand’s identity. In an ever-changing industry with shifting public opinion, your packaging becomes the face of your dispensary that lingers in customers’ minds.